AI-enabled tools will soon serve your customers and employees with relevant experiences anywhere they meet your brand. They’ll also deliver immense value by providing holistic views of your business and customers, and you’ll be able to reach an audience of one.

However, to do that, you’ll need to balance data, automation, and AI. You’ll also need to refine your governance to accommodate unstructured data. It’s a tall order, but you’re not alone. Authored by domain and industry experts, this Infogain guide is designed to enable product, marketing, and e-commerce leaders to leverage data, AI, and automation to:

  • Create deeper and more authentic customer experiences.
  • Fast-track product evolution.
  • Build transformative business models.

And more.

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ebook cover page

ABOUT THE AUTHORS

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Vikas KamranChief Digital Officer, Infogain

Vikas Kamran accelerates digital experiences that drive enterprise value. Working across all Infogain divisions and with companies worldwide, he’s uniquely positioned to create comprehensive solutions for customers that combine digital products and services with customer acquisition, customer engagement, and intelligent commerce programs. As CDO, Vikas leads our Digital Experience Offerings (DXO), pioneering a connected approach to drive bold, enterprise-wide transformations.

Prior to Infogain, Vikas was CEO of Revel, an industry-leading full-service digital experience consultancy delivering high-impact marketing, customer experience, and commerce initiatives for world-leading brands. Revel became part of Infogain in 2019. Before Revel, he partnered with Fortune 500 leaders to rapidly ideate and develop innovative and effective go-to-market strategies as a Senior Manager at Accenture.

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Sarathy Annamraju- Senior Vice President, Digital Experience Platforms, Infogain

Sarathy Annamraju has been helping brands delight their customers with engaging digital experiences delivered through industry-leading marketing and e-commerce platforms, innovative solutions, and human-centred design.

Before Infogain, Sarathy worked for various top global brands, including AWS, Microsoft, and Capgemini, where he worked on customer acquisition, revenue growth, modernization, data security, and cost-effectiveness.

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Garrick Schmitt- Vice President, Digital Strategy and Experience, Infogain

An industry veteran with almost three decades of experience, Garrick Schmitt leads digital innovation, experience design, and transformation practices at Infogain. Before Infogain, Garrick was the EVP of Experience at EssenceMediacom, leading the company’s global Experience practice, and at Razorfish, where he was the North American User Experience Practice Lead. He also co-founded Junior, a San Francisco-based boutique product and brand innovation studio.

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