The telecom industry is in the midst of a technology-driven transformation. Due to rising numbers of devices, increasing broadband and mobile connection speeds, telecom’s technology challenges include implementing IoT, embracing AI, taking advantage of 5G and making their customer gain a competitive advantage. Telcos are focused on:
- Keeping existing customers
- Improving operational efficiencies
- Harnessing the data in their organizations
- Diving deeper into customer insights to improve services
We start with a roadmap using strategies that measure market effectiveness for better conversion rates. Our research into products, segments and behaviors helps us to understand customer profitability and increase margins, followed by an action plan to understand churn and predict CLV.
In this playbook, discover how we’ve helped our clients increase ARPU, drive operational efficiencies, improve NPS scores, conversion rates, revenues and more.
On a global scale, the telecom industry provides crucial services that billions of consumers and businesses rely on every day. Like other industries, telecom has undergone a technology-driven transformation. We’ve helped global telecom’s increase profits and business growth to:
- Increase customer acquisitions by measuring marketing effectiveness for better conversions.
- Generate customer profitability by understanding what products, et al., then attributing cost streams.
- Understand customer churn by predicting customer lifetime value (CLV).
As your partner for success, you leverage our state-of-the-art data science and analytics methodologies and exclusive partnerships.
This playbook, especially curated for the telecom industry demonstrates how we’ve helped our clients increase conversion rates and revenues; reduce churn rates and increase response rates, and more.