See, then seize the advantage

Act and plan intentionally with confidence that your decisions are based on sound data.

Practical uses throughout your business

Our approach to customer analytics leverages the 15+ years of experience we’ve spent building clients’ global brands.

Marketing Spend and ROI Analysis

Every marketing dollar can be spent more wisely when analytics quantify, maximize, identify, balance and predict. Optimize budget allocation by channel impact and understand which programs are key growth drivers.

Funnel and Conversion Modeling

Gain a better awareness of which buying journeys are turning prospects into customers and, ultimately, advocates. Our techniques keep up with shifting funnel and conversion dynamics.

Hyper-Personalization

Move beyond segment-based campaigns to strategies that target at the individual level. Showcase your unique offerings that connect with consumers’ singular situations.

Social Media Listening

Track recurring themes, spot emerging trends, and identify rising influencers. Enhanced social media analytics consider text, speech, customer sentiment analysis, and business performance indicators.

Omnichannel Attribution Modeling

Monitor the daily effectiveness of ATL and BTL media strategies across mobile, online, and offline channels to see dramatic results. Constantly improve your media mix and the performance of your marketing investment.

Loyalty Program Analytics

Increase loyalty programs’ relevance by following the connected consumer. Use every data point to know what individual members purchase and under what circumstances.

Cross-sell and Up-sell Strategies

Structure campaigns around the most responsive customers’ most-wanted products. Machine learning is adept at determining lucrative product combinations and the customers that are likely to buy them

Featured insights

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Blog

18/05/2023

Digital Twin of Customer Meets...

A digital twin of a customer is a virtual representation of an individual that is created based on data such as their attitudes, feelings, behavior, preferences, and purchasing history. By using a digital twin of a customer, businesses can gain insights into their preferences and behavior, which can be used to create personalized marketing campaigns.

Blog

02/03/2023

Technology Can Shield Organizations Against...

Cloud migration can improve the organization's efficiency and security, while data modernization can help drive customer loyalty and retention. Read ahead to learn how application modernization can enhance the customer experience and boost satisfaction.

Blog

19/06/2023

How a cloud-first strategy creates...

Organizations that have grown inorganically can’t count on intuitive and integrated dashboards to read and reconcile information. These stumbling blocks may prevent them from efficiently processing their services, satisfying their customers, and retaining brand loyalty. Cloud transformation can make your business journey smooth, as you are able to scale, secure, and optimize according to your specific business requirements.

Blog

01/06/2023

Top Tech Trends for Retailers...

Let’s take a look at some of the ways Artificial Intelligence and other data-driven technologies are refining the retail experience for consumers as well as the retail companies themselves.