The telecom industry is in the midst of a technology-driven transformation. Due to rising numbers of devices, increasing broadband and mobile connection speeds, telecom’s technology challenges include implementing IoT, embracing AI, taking advantage of 5G and making their customer gain a competitive advantage. Telcos are focused on:
- Keeping existing customers
- Improving operational efficiencies
- Harnessing the data in their organizations
- Diving deeper into customer insights to improve services
We start with a roadmap using strategies that measure market effectiveness for better conversion rates. Our research into products, segments and behaviors helps us to understand customer profitability and increase margins, followed by an action plan to understand churn and predict CLV.
In this playbook, discover how we’ve helped our clients increase ARPU, drive operational efficiencies, improve NPS scores, conversion rates, revenues and more.
