We deployed the world’s first Trade Promotion Intelligence (TPI) solution, which uses AI and machine learning (ML) to improve promotion selection and timing. Having AI at the solution’s core allowed our client to include additional data sources, resulting in far more accurate models.

We used an optimization engine to analyze customized business constraints and generate calendar options to maximize sales in all feasible scenarios, and then added a machine-learning layer to continuously improve performance. Next, we developed an interactive user interface to put new insights directly into the hands of decision-makers.

This simple, intuitive solution lets non-technical users easily model complex scenarios, identify new opportunities, and preview the expected results from these actions.