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Background

The client, a leading UK-based mobile retailer with over 480 independent stores, had recently partnered with a major electronics retailer to expand aggressively through a ‘stores-in-stores’ strategy. At the same time, the client wanted to consolidate business processes across all channels—retail, internet and telesales. To support this rapid business growth and to ensure they could maintain their high standards of customer service, they sought a partner to implement Oracle Retail applications who could enable seamless integration with their CRM and E-Business solution.

Business and Technical Challenges- Oracle Retail Implementation

The stores-in-stores strategy enables the client to sell its products within a partner retailer’s shops, while being fully branded and managed by the client itself. The primary challenge was to integrate the business processes and retail operations between the independent stores and the stores-in-stores, while at the same time improving operational efficiencies through process and application consolidation. Additional challenges included:

• A legacy POS system that could not handle the increasing volume of stores and
  transactions
• Maintaining the legacy environment in full while rolling out the new stores-in-stores
• Consolidated management of products and pricing across channels, including telesales, internet and retail stores
• Warehouse management and multi-brand management using common business
  processes across all channels
• Customization of the POS and SIM solution to meet Telco industry standards