Moving to a customer-directed marketing approach meant relying more on AI-enhanced data analytics, so we deployed NAVIK MarketingAI, an AI-driven, ML-enhanced hyper-personalization platform to find cross-sell opportunities, boost customer retention, improve targeting and outreach, and move customers up the value chain.

NAVIK MarketingAI utilizes four varieties of customer-based predictive analytics. These work together to generate marketing program recommendations for business objectives. The cutting-edge technology and proven marketing techniques embedded in the AI system provide deep insights into customers, segments, products, and, in this case, gas stations.

A simple interface gives business users the information they need to maximize their next contact. Typical campaign dashboards include information about which offers to send to which customer, the rationale for the recommendation, and the projected increase in engagement resulting from various actions.