Liferay content management system improves look-to-book ratio for hotel operator

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The Client

The client is a world-class entertainment and hospitality company based in the Eastern U.S. that wished to increase its look-to-book ratio. As part of its hospitality & resort business, the client has established a 665-room luxury lodge facility and a 200-room Hotel. The client also owns other resort properties, including theme parks, golf resorts and spas

Business and Technical Challenges, in addition to a low look-to-book ratio

• Customers frequently experienced website outages
• Time consuming navigation and booking
• Lack of a customer profile management system
• Revenue leakage
• Limited up-sell/cross-sell opportunities.
• Required manual intervention leading to human error