Leading Digital Marketing Company Increases performance by 80% with Google Cloud Business Platform (GCP) Solution Developed by Infogain

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Client Background

Our client is a leading digital marketing company. They serve hundreds of CPGs and retailers by providing personalized digital promotions and ads to millions of shoppers daily.

Business & Technical Challenges

Our client wanted to give their customers a seamless experience for downloading in-store coupons, discounts and offers from their product manufacturers digitally. Challenges included:

• The CPG Cos. and Retailers on the client’s platform demanded a seamless experience that the legacy platform could not deliver.
• Client’s retail customers needed to deliver their in-store coupons, discounts and offers from their product manufacturers digitally.
• Client needed a highly scalable and near real time system was needed to run business logic to filter and return recommended offers based on customer’s loyalty number, transaction history.

Download the case study to read about Infogain's approach to resolve these challenges and the benefits that resulted from it.