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Business Challenges

The client was implementing marketing campaigns with an Excel spreadsheet, IBM Database 2 (DB2) and a solution called “IRIS.” They were experiencing cumbersome and slow manual analytics. As a result, their subscribers would receive information that was 15 days or older. Launching activity was slow, with a reach of 8 out of 22 telecom circles, and 50 campaigns.

The client wanted an automated solution that was efficient and effective for building and maintaining a loyal customer base. They chose the SAS® Campaign management solution with innovative features consisting of a user-friendly interface, advanced analytics, superior information management and custom campaign processes. The client chose the SAS® product and the services of Infogain to meet multiple business objectives including:

• Customized and tailored campaigns
• Better customer segmentation
• Targeted and personalized messages with best offers
• Increased effectiveness and efficiency
• Increased return-on-investment
• Cross-sell and upsell services
• Churn analysis and forecasting