Situation
Our multi-billion-dollar multinational client has a customer-led approach to life and general insurance. Their approach makes it easier for people across Asia to understand and access insurance.
They wanted to increase market share with a new program that promotes selling through partners and enables them to leverage modern channels such as web, mobile, kiosks, and future channels.
Their approach makes it easier for people across Asia to understand and access insurance.
In addition, legacy technology which is typically found in this industry was holding them back. They also needed support from IT, mainframe, application, marketing and other teams to roll out new products, as well as position their existing products to better align with consumer needs.
Action
We developed a custom product configurator that allowed the business team to define new products, define a set of questions, capture answers and then calculate a quote—a real game-changer. Policy wording documents and other media such as brochures could also be attached.
We transformed our client’s platform by integrating modern features and providing a compelling user experience with a responsive design. We built on top of legacy mainframe systems, which is a core system in most insurance companies.
We made content management more agile by transforming their existing content management system (CMS) into content-as-a-service. In addition, we developed a custom page platform that allows for personalization, and eliminates complex design cycles and processes. The business team can now create a content-rich homepage and product pages, to enable a premium sales journey with a wizard-driven questionnaire for affinity partners.
The solution also included:
- Modernizing the legacy integration API layer into cloud native microservices.
- Deploying a developer portal for faster integration.
- Migrating backend APIs from MuleSoft to SpringBoot.
Results
- Business teams can better respond to changing needs faster, and marketing teams can efficiently manage website content.
- Our client can now offer a new revenue stream to affinity partners through modern channels.
- IT spend reduction of $200k per year in licensing fees.
Our client sells health, home, life, and travel insurance across Asia.
Deploying the solution in the cloud now gives the client infinite ability to scale.
Our templated solution allows moderators to make changes, freeing up the IT staff.
-
10
New products launched -
-
1 to 2
Days to create new offerings, down from 25 -
-
70%
Reduction in app change management cycle time