Marketing Operations Analyst (Senior) with skills Marketing Ops (DXP), CSS, HTML, JavaScript Development, Marketing Ops (DXP), DXP-Marketing-Automation, Adobe Marketo for location Bangalore, India
ROLES & RESPONSIBILITIES
Review customer requirements and recommend a long term solution
• Review existing set up and recommend best practices to improve performance/solutions
implemented.
• Collaborate with marketing, sales, and IT teams to gather requirements and ensure solutions
meet business needs.
• Integrate Marketo with other marketing technologies such as CRM, CDP, webinar platforms,
hosting environments and analytics tools.
• Work with Marketo APIs (must have),Data model and custom objects
• Create and manage complex nurture programs, lead scoring models and lead nurturing
campaigns
• Build custom Marketo solutions using Velocity scripting, JavaScript, HTML, and CSS
• Create Marketo workflows, programs, and templates to support marketing initiatives,
leveraging Marketo's advanced features like dynamic content, segmentation,
personalization.
• Develop marketing campaigns including email marketing, social media advertising, webinars,
and events using Marketo.
• Work with webhooks and flow boosts and other Marketo modules such as account-based
marketing (ABM) campaigns, predictive content/audience, Marketo Sales insight.
• Analyze and report on campaign performance metrics and KPIs.
• Stay up to date with the latest Marketo and marketing technology trends and best practices.
• Train and mentor junior team members on Marketo best practices and tools
EXPERIENCE
- 6-8 Years
SKILLS
- Primary Skill: Marketing Ops (DXP)
- Sub Skill(s): Marketing Ops (DXP)
- Additional Skill(s): CSS, HTML, JavaScript Development, Marketing Ops (DXP), DXP-Marketing-Automation, Adobe Marketo
ABOUT THE COMPANY
Infogain is a human-centered digital platform and software engineering company based out of Silicon Valley. We engineer business outcomes for Fortune 500 companies and digital natives in the technology, healthcare, insurance, travel, telecom, and retail & CPG industries using technologies such as cloud, microservices, automation, IoT, and artificial intelligence. We accelerate experience-led transformation in the delivery of digital platforms. Infogain is also a Microsoft (NASDAQ: MSFT) Gold Partner and Azure Expert Managed Services Provider (MSP).
Infogain, an Apax Funds portfolio company, has offices in California, Washington, Texas, the UK, the UAE, and Singapore, with delivery centers in Seattle, Houston, Austin, Kraków, Noida, Gurgaon, Mumbai, Pune, and Bengaluru.