Situation

Our client is a Fortune 500 travel technology company with a vision to create a contemporary, simplified experience for affiliates, enabling them to effectively curate trips, monetize content, and effectively track performance metrics. With goals of increasing monthly users, driving engagement, and improving satisfaction within the community, our client reached out to Infogain to strategically support and execute their team’s product roadmap.

We transformed our client’s affiliate management program.

We transformed our client’s affiliate management program.

Action

Infogain brought cross-functional expertise to imagine the affiliate experience. Through human-centered design and strategic planning, our team kicked-off the engagement with an in-depth design workshop. We moved participants through audience research, journeys, and wireframes to an ideal affiliate experience with a prioritized feature roadmap.


  • The creator shopping experience and creator toolbox give social creators more ways to monetize their content and connect with their audiences on the go.

  • A new onboarding experience guides new partners through their initial days on the platform, communicates key milestones, and incentivizes their first booking.

  • The redesigned, dynamic affiliates page reflects simplified commission terms, a new sign-up experience, and clearer communication of payment details.


By executing along this vision, we transformed our client’s affiliate management program through the consolidation of multiple tools and processes into one platform. This platform provides personalized insights, streamlines partner onboarding, and optimizes earnings through a unified dashboard for managing content, commissions, and analytics.


Results

  • The new platform has increased gross profit margins and boosted monthly active users, leading to increased satisfaction and loyalty of their affiliate community.
  • Affiliate hub improvements like performance reporting helps guide affiliates in optimizing their business and earnings.
  • Affiliate partners have more ways to monetize their content.
  • $5M+

    Increase in GP
  • 5x

    Increase in monthly active users
  • 67%

    Percentage of links created with creator toolbox